HLTHAGE 1CC3 Lecture Notes - Lecture 24: Social Anxiety Disorder, Anxiety Disorder, Sildenafil
13 Sep 2020
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Biologically driven, the greater the potential for drug treatment. Disease mongering it"s about changing the boundaries of treatable illness to expand markets for new products. Social construction of illness > corporate constructing of disease. Ex of disease mongering: disease awareness campaigns linked to companies" marketing strategies. Invention of drug to treat sad (social anxiety disorder) led to a press release about many millions w/this previously undiagnosed soul destroying disease . You may even need to reinforce the actual existence of a disease and/or the value of treating it pharmaceutical rep (a salesperson) quote prevalence estimates maximize notion of epidemic creation of new disorders: in 1997-1998, By 1999 over 1 billion mentions a drug was approved to treat sad between 1998- Disease awareness million educational campaign to publicize anxiety disorder and associate improvement w/anti- depressants. America"s third largest mental health problem, imagine being allergic to people healy: pharma doesn"t only market drugs, markets illness itself search for the female viagra.
