HLTHAGE 2L03 Lecture Notes - Lecture 4: Early Modern Europe, Disconnection, Distilled Beverage
29 Jan 2020
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Document Summary
Alcohol special status - its terrible for us. Status is not natural - in other contexts, alcohol treated as serious and illegal danger. Clear reminder that the meaning and status of substances are socially constructed. We use drinking to send messages to others. How we drink locates us in terms of identity. Drinking is reformative - communicates messages to others. Read by others - styles of drinking, drinks of choice, locations - all communicate personal characteristics. Alcohol as a way to reinforce culture and cultural belonging. Consumption as a rite of passage, marker of childhood to adulthood. Alcohol is embedded in everyday life - way that its woven into our life explains its acceptability. These messages are socially constructed through a variety of media, such as advertising. Messages are socially constructed through a variety of media, such as advertising. Dramatic impact on society and how we understand consumption. New industrial tech required waged workers - recruited from countryside.
