HLTHAGE 3L03 Lecture Notes - Lecture 4: Syphilis, Sex Education, Transphobia

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Participation in the anti-aging movement then can be seen as a form of aging embodied in the following ways: Adopting meanings about aging, youth, beauty, etc. from the broader social world and internalizing them. Ellison (2014:20) conducted a study on north american anti-aging advertisements. Science = stop aging process and return to youth. In addition to products, services or resources are available for anti-aging. Katz & gish (2015:40) note the medical spas are places to engage in body work as part of embodied aging process. We are making our body a canvas to create something youthful. Males and females are both targets of anti - aging products. Masks of aging or engaging in the process of impression management with bodies is one way that individuals experience embodiment (featherstone & hepworth, 1991) What do the advertisements tell us about embodied aging: Midlife crisis was coined in 1965 by elliott jacques, a canadian psychologist.

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