HLTHAGE 3L03 Lecture Notes - Lecture 3: Stereotype Threat, Ageism, Consumerism

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Representations of aging bodies, aging consumers and the anti-aging movement. According to stein & stein (2009: 31): m(cid:455)ths are (cid:862)s(cid:272)ared stories(cid:863) Thus, stereotypes of aging, etc. , = myth stories. The (cid:862)old role(cid:863) - the very negative stereotypes of when we reach a certain age we are not able to do things. If individuals internalize these stereotypes = more likely to mimic these perceptions. Leads to greater dependency and loneliness: m(cid:455)ths of agi(cid:374)g a(cid:374)d (cid:272)ha(cid:374)ge o(cid:374)e(cid:859)s e(cid:454)perie(cid:374)(cid:272)e of agi(cid:374)g. How we react or negotiate with the stereotypes as well: are we rejecting them. According to butler, lewis and sunderland there are 6 factors which lead to ageism and attitude towards the aged: We will see a high demand of certain resources due to this population. Fo(cid:272)us o(cid:374) te(cid:272)h(cid:374)olog(cid:455) a(cid:374)d (cid:374)eed for ad(cid:448)a(cid:374)(cid:272)ed a(cid:374)d (cid:862)spe(cid:272)ialized skills(cid:863) Older adults do not the experience or skills for technology. Compression of times and space; more mobile global population.

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