LINGUIST 2E03 Lecture Notes - Lecture 4: Baby I, Metalanguage, Phatic Expression
18 Sep 2017
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Document Summary
Each element of this situation/system is communication to take place. We use pronouns which may not be understood in another context related to a particular function. Sender can use language to influence hearer/receiver to potentially make them do things or change things poetic. Someone will not understand the intention, the code itself is necessary but not sufficient for communication. The emotive function focuses on the addresser (sender/speaker). The conative function focuses on the addressee (receiver/hearer): in the i want you poster, it"s pointing to the person standing in front of the poster, so there"s this direct appeal (poster is speaking to you) The message needs to appeal to the addressee in order to influence his or her thoughts and actions, e. g. the use of the vocative or imperative: the poster gives thoughts/explanations. Advertising is loosely based on conative function of language, talking about how they feel: however, they use emotive function to influence someone.
