MMEDIA 1A03 Lecture Notes - Lecture 10: Solution-Focused Brief Therapy, Design Thinking, Visual Communication

• School: McMaster University
• Department: Multimedia
• Course: MMEDIA 1A03
• Professor: Andrea Zeffiro

Document Summary

How does this affect interpretation and reading?". How we perceive the world around us - individual or societal. The designer has imparted their world view - measure of success is when we can. Designs can aim to appeal to/repel different demographics - marketing w/ brand interpret this message alignment. Method designers use to solve complex problems - solution focused, action oriented. Not about the aesthetic of the product. Shifts focus from aesthetics to social spaces (systems and society) Planning/designing a product with a limited useful life to generate long-term sales - reduces time between purchases.