MMEDIA 1A03 Lecture 7: Week 7 Lecture Guest Speaker Presentation - October 20, 2017
21 Sep 2018
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Document Summary
A methodology used by designers to solve complex problems, and find desirable solutions for clients (solution focused and action oriented) A design mindset is not problem-focused, its solution focused and action oriented towards creating a preferred future. People mistaken design is what things look like, it"s how it works. Rethinking how you think about a projects. About design, it"s not about the aesthetic of product. About branding or marketing or digital experiences. Does not replace the need for design specialists. Design thinkging is trotted out as a salve for businesses who need help with innovation peter. Selling a product and convincing the user than they need it. The rationale behind the strategy is to genereate long-term sales volume by reducing the time between repeat purchases (shortening life cycle of products) Watched video: a novel idea for cleaning oil spills - ted talks. Create - develop - make & sell - use. To fail as quickly as possible to learn.
