MUSIC 2II3 Lecture Notes - Lecture 4: The Crew-Cuts, Saxophone, Cover Version
12 Oct 2016
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Who is listening: middle class white audience is where the big market is (where money is made, broadcasting: shot gun of media, goes everywhere and goes in every direction. Opposite = narrow casting: target something directly at someone (if no one tells you about it, you"re never going to know about it) Get to go to school until 10, 11, or 12 then have to get a job and start contributing to the family, unless you"re well off and are able to stay in school. Pop #1: sold over 2 million copies. Popularity with white teenagers lead to crossover hits . More and more young people tuning into black appeal radio: enjoyed this type of music, this was a problem due to racism/stereotypes. Middle class white people were concerned: they were fine with black people doing their own thing to their own people, but the concern grew when they discovered their own kids listening to black appeal music.
