MUSIC 2TT3 Lecture 10: Mar23_Megamusicals
Document Summary
Downtown ny was dwindling, became less of a gem (sketching stores) Death or defection removed many from the scene. Many people died at the prime of their life. Changes in taste: producers had to bet on shows that offered theme park-like excitement, daredevil situations and stunts, and high-tech special effects to wow audiences more and more tourists. Caused mega musicals with great production costs. no more risky, experimental shows types of shows that don"t aim as high, less social commentary. 75% of all broadway shows fail to recoup their investments during their initial broadway runs. Oklahoma! (1943): ,000 (. 86 million in 2003 dollars) Spider-man: turn off the dark (2011) cost a record-breaking million. Beginning in the late 20th century, shows had to run for at least 2 years before making money. Older shows would just have radio ads and newspapers. Pippin was the first to utilize tv ads demands that needed to be met.