POLSCI 2NN3 Lecture Notes - Lecture 18: Content Analysis, Amenable Group
27 Nov 2017
School
Department
Course
Professor
Document Summary
: is there a partisan bias (i. e. liberal or conservative) in the mainstream. Canadian media: establish where you are going to look. The population of sources should be relevant to the research question you are asking. Are you using a probabilistic or non-probabilistic sampling strategy: clearly conceptualize and operationalize the variables that you are interested in measuring. Develop a coding system/protocol which clearly indicates which words, phrases, metaphors, analogies, visual images, indicate the presence or absence of your variable attributes. What phrases/statements make an article in the newspaper liberal-leaning or. Establish how will you measure the strength and intensity of your variables: e. g. Frequency, intensity, space, time: analyse the data. Statistical analysis can be of use here. Content analysis can (particularly in its quantitative form) allow for highly reliable and replicable analysis. You can use it to explore the attitudes, opinions and behaviours that circulate within texts. It is a non-reactive way of gathering data.
