PSYCH 1X03 Lecture Notes - Speech Shadowing, Visual Search, Stroop Effect

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Attention allows you to navigate through a crowded world brimming with information and distractions; you need the ability to focus your attention for more than just crossing a busy street intersection. Selection- attending to something causes the object of attention to be selected apart from the rest of the unattended objects. Attention also refers to our conscious ability to attend to the information that is relevant to our goals. We are remarkably adapt at distinguishing the relevant from the irrelevant information in the environment. The irrelevant information in the environment acts as noise that can make it difficult to identify and attend to important information. Automatic processes are triggered involuntarily by external events and trigger the capture of attention. Controlled processes guide attention voluntarily and consciously to objects to interest. It"s difficult to consciously attend to many aspects of the task-environment at the same time because the resources for controlled processes are limited.

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