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January 8 .docx

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Department
Psychology
Course
PSYCH 3CD3
Professor
Jennifer Ostovich
Semester
Winter

Description
Psych 3CD3              Wednesday, January 8, 2014 Intergroup Relations Stereotype Formation Role of Categorization Categorization • We all engage in categorization • We categorize everything  o Music  o Houses o Furniture o TV shows o Pets  o People   When we categorize people, some of the categories are  stereotypes, and some are not Research Evidence? • Categorization is automatic o Quick, unconscious, without any effort • Taylor (1978) o IV: told to characterize vs. no instructions o DV: who said that? o Brought subjects into a lab and had them watch a discussion about how to  advertise a play they were involved in o Whenever a character speaks, you see their picture o Some subjects told to take note of the gender of whomever is speaking,  and other subjects given no instructions o Regardless of the group the subjects were in, they had a tendency to mix  up all the women together, and all the men together o Subjects immediately categorized the individuals by gender; they lost their  individual statuses Why Categorize? • Categorizing is favorable in terms of the benefits of reserving cognitive capacity  for important things  • Have to have some cognitive shortcuts that help us deal with all the things around  us in the world • We have a need to know what’s going on around us and to be able to predict what  will happen Which Categories Do We Use? • Salience o “Basic” aka “primitive” categories 
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