PSYCH 3CD3 Lecture : February 10.docx
28 Feb 2014
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Monday, february 10, 2014: zander et al. (1960, randomly assigned individuals to one of two groups, however, they made subjects believe they were part of the groups for a reason, made one group believe they were more superior to the other group, those who belonged to a group that they were told was better had higher self esteem than those told their group was less superior, cialdini et al. (1976) on sports team identification and disidentification, clothing/accessories. The focus was the language that suggested identification or: cialdini results disidentification, in the success group, there is no significant difference in the proportion of people saying we won" or we lost", in the control condition, you see a little bit of disidentification (significant difference, in the failure condition, significant difference in increase in identification, you need to find some way to feel good about yourself and subjects did this through identification with winners, self esteem is tied up with our social identities.
