Psych 3CD3 Wednesday, February 26,
Factors Associated with Stereotype Use
Overview: When Do We Use Stereotypes?
• Automaticity of categorization and stereotyping
o What types of situations are associated with a higher or lower likelihood
o Can we overcome stereotyping?
• Two research questions
o Does affect affect the extent to which we use stereotypes?
o Can we cognitively override stereotyping?
Effects of Affect on Stereotyping
• Interacting with outgroup members can cause negative feelings
o Fear, anger, anxiety
• We can enter into interactions with outgroup members with preexisting
moods unrelated to the interaction
o Positive or negative
• Research on affect and stereotyping asks three questions
o 1. Does mood affect the likelihood of stereotype use?
Yes, mood affects cognitive processing and heuristic use
Some moods process information more peripherally, while others
process information more centrally
o 2. Why does mood affect the likelihood of stereotype use?
o 3. Do different moods differentially affect stereotype use?
Stroessner & Mackie (1992)
• Mood affects our ability to perceive outgroup heterogeneity
o IV’s: mood; variability
o DV: variability estimate (19 Likert scale)
Induced positive or neutral mood
After inducing mood, subjects read statements about things that
group members did
The list of 28 behaviours were either highly variable= more
heterogeneous, (HV) or low in variability= more homogenous (LV)
Estimated variability or similarity between group members’
behaviours Neutral mood subjects recognized the heterogeneity and
homogeneity of behaviours sets that they were given
Positive mood subjects did not perceive heterogeneity as much;
they perceived a homogenous group no matter what behaviour set
they were given
o Mood can affect information processing in ways that can affect
Positive Mood & Stereotype Use
Bodenhausen, Kramer, & Susser (1994)
• Basic structure of these experiments
o Subjects will have their moods induced and then have the