PSYCH 1F03 Lecture Notes - Lecture 8: Prototype Theory, Exemplar Theory, Ikea
31 Jan 2020
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Attention: helps you to focus finite mental resources on key parts of the active scene. Seems effortless: example: recognizing a bear and knowing to stay away from it because it might attack. Illusion of the expert: the feeling that a task must be simple for everyone because its simple for oneself: simple, rather than complex categories, leave us susceptible to the illusion of the expert. Rules: categorization relies on defining simple rules. When asked to draw an animal, she draws a puppy. Instead of storing only one average category prototype, you actually store your entire life"s worth of experiences: we categorize objects by comparing them to every previously stored experience (exemplar) in a given category. Doctors diagnoses were affected by a single familiar example: any increase to the number of relevant exemplars will improve categorization performance. Development of categorization: how do we develop ability to categorize, children as young as 3 are able to understand general categories.
