PSYCH 1X03 Lecture Notes - Lecture 10: Cognitive Dissonance, Murder Of Kitty Genovese, Milgram Experiment

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Influence of others 1: some of the things you know to be true about psychology are simply wrong. Novelty can increase brain growth incorrect: radish experiment. Social media provides an easy outlet for passing on misinformation. Psychology is not just common sense with academic terminology. Cognitive dissonance is a counterintuitive finding with profound implications: our beliefs and actions have to be in line, when they are not, we feel uncomfortable, when uncomfortable, change beliefs or actions. The sunk cost trap: unrecoverable investments of resources leading to further investment. Investment: time, money, emotion: we want to avoid losses, hu(cid:373)a(cid:374)s (cid:272)a(cid:374)"t thi(cid:374)k o(cid:271)je(cid:272)ti(cid:448)ely (cid:449)he(cid:374) they"re (cid:272)o(cid:374)(cid:272)er(cid:374)ed a(cid:271)out losses. Ben franklin effect: ask a person who has negative feelings toward you for a favour. Neutral encoding makes learning an enduring change in behaviour. The idea that other people are watching you can directly influence your social behaviour: your perception of the world is guided by prior experience, biases, and heuristics.

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