PSYCH 1X03 Lecture 11: INFLUENCE OF OTHERS PT 2
11 Jan 2019
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Milgram"s experiment: teachers administered electrical shocks to a learner whenever they got a set of words wrong. Obedience in the real world: nurse" obedience to a prohibited request: Asked to give an overly large dose to a patient, even though medication orders. Closer to experimenter = more obedient. should never be taken on the phone, along with the fact that the person over the phone might not have been a doctor. 5% said they would obey; 95% actually obeyed. Festinger & carlsmith: told participants that an experiment will be exciting; turns out it was not, but then they asked the participants to tell the next one that it was exciting. Those who were paid less had greater dissonance between attitude and behaviour. Must be insufficient justification for a behaviour in conflict with the attitude: to reduce dissonance: adjust your behaviour or your attitude, attitudes are less likely to change when external motivations over-justify the behaviour.
