PSYCH 1X03 Lecture Notes - Lecture 3: Exemplar Theory

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Feeling that something must be simple because you are so good at it. I. e. tying your shoe lace must be easy to you, but not to a child. Professeur emeritus of psychology at mcmaster university. Complex rules are harder to classify compared to simple rules: when rules aren"t enough: When its dif cult to properly include and exclude items for category membership. Humans have an internal representation of categories that is independent of the rules we try to de ne. Theory suggests that we categorize objects by comparing them to an internal representation of the category. The average, or best member of a category. I. e. an image of an apple or orange (something that quickly comes to your mind) Formed through experience and can be very personal because all the objects you"ve previously encountered are averaged together. We store one internal average of a category that is compared to a new experience to determine category membership: categorization using prototypes:

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