PSYCH 1X03 Lecture Notes - Lecture 10: Implicit Memory, Sallent, Dazed

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Study of attention defined by 19th century william james. The attending to something causes the object of attention to be selected apart from the rest of the unattended objects. I. e. when you put your clothes on you can feel it at first but as the day goes on you don"t notice. Conscious ability to attend to the info that is relevant to our goals. Irrelevant information in environment adds noise that makes it hard to attend important information. We are usually pretty good and separating noise but sometimes it"s hard. I. e. being able to hear on cell phone. Intimately linked with concepts we covered in learning lecture. Some cues seem more noticeable and lead to stronger and quicker association when paired with events. This is the notion of salience: salient pieces of information naturally pop-out at you. Second type of automatic process related to learning.

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