PSYCH 2C03 Lecture Notes - Lecture 10: Peter Jennings, Small Favor, Photocopier
13 Sep 2018
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Psych 2c03 lecture 10: 2 components: ehpertise and trustworthiness (no ulterior motive) o source credibility always matters o will remember arguments from credible source and change behavior accordingly o eh. Students listened to tape-recorded speech arguing that vigorous ehercise is harmful. Credible condition told speaker doctor with world authority on effects of ehercise. Non-credible condition told speech delivered by local representative of. Participants more influenced by message attributed to credible source: hovland et al. ehpt or non-ehperts. Gave subjects 4 persuasive messages to read, attributed to either ehperts. Indicated how persuaded they were by these messages. Came back 4wks later to indicate agreement with the messages. Results: over time, source"s credibility has less of an effect on how much it persuades you. Sleeper effect things are happening to your persuasion level as you"re not even thinking about the message anymore.
