PSYCH 2C03 Lecture Notes - Lecture 11: Implicit-Association Test, Norm (Social), Thought Suppression
20 Dec 2018
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Stereotypes are the cognitive component of discrimination bias. They are a specific type of schema. People are saying i am not racist but . They are adhering to the social norm of not engaging into discrimination. Social desirable responding: hiding you"re racist because you want to be socially desirable, or you are not aware of their strength of your racism. Can be witnessed via implicit attitudes by the help of iat. Having one category saying back or pleasant and white or unpleasant . Another card category back or unpleasant and white or pleasant . Sometimes words would come up like for example vacation. Faster categorization for pleasant + white vs. pleasant + black. Implicit attitudes can diverge from how we consciously think & feel. % recommending treatment of cad black men* Dangerous because they are more likely to experience cardiac problems. Job application calls for arab-muslim sounding name. Reduced probability of getting a phone call if your name doesn"t sound.
