PSYCH 2C03 Lecture Notes - Lecture 6: Muzafer Sherif, Social Proof
4 Mar 2020
School
Department
Course
Professor
Document Summary
Motivation for conformity in these situations: normative v. informational influences. Muzafer sherif: conformity in an ambiguous situation famous for experiments on prejudice his experiment: 1935. Method: set up a situation which there was no clear answer used the autokinetic effect. He set up participants to do a task they thought had one correct answer, but in reality had no correct answer. On one day, participants took part in the first part of the study above (started to create their own norms based on this) Sample results: the individual answers of the people, when put into a group, converged into one answer as the days passed, they listened to one another as they came up with the group estimate. Ratings done in order: day 1 = individual, day 2 = group, day 3 = group, day 4 = group. All groups, by the end of the 2th day, end up at the same data point (a repetitive pattern that sheriff noticed)
