PSYCH 2C03 Lecture Notes - Lecture 5: Jaywalking, Pluralistic Ignorance, Field Experiment
4 Mar 2020
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Field experiments on conformity and littering: thought they could cause people to litter or not. Iv: confederate"s behavior: baseline (bl) measure (proportion of people who would be the first to jwalk) vs. Doesn"t jaywalk vs. jaywalks: aka either there was a confederate who stood at the front of the group of people and would always jaywalk or one who never jaywalked, looked at these proportions compared to baseline. Dv: % of trials in which jaywalking occurred. What they found: bl = 25% jaywalking, confederate never jaywalking: 15% jaywalking, confederate always jaywalking: 40-45% jaywalking. Combines normative and informational pressures to conform. A collective misunderstanding in a group of one another"s behavior: everybody is unsure on what to do. Everyone interprets everyone else"s calm attitude for thinking they are the only ones who do not know what is going on. Conformity in different types of situations: sherif conformity in a high ambiguity situation, asch conformity in a low ambiguity situation.
