PSYCH 2C03 Lecture Notes - Lecture 2: Jaywalking, Groupthink, Binge Drinking
10 Dec 2014
School
Department
Course
Professor
Document Summary
Changing response to pressure from others in unambiguous situation. Only lasts in that very specific situation: compliance - avoid problems or receive rewards, identification - emulate someone/something you admire/respect, informational influence. Gathering information to learn correct response in ambiguous situation. Situation specific, but generalized/internalized over time: internalization - a person with expertise seems to know what they"re doing, so you"ve apparently found the right information and do that, experiments, ciadini et al (1990) 1 people more likely to litter in messy environment than clean one. 2 people less likely to litter when seeing someone pick up litter. Iv: confederate"s behaviour: baseline vs no jaywalk vs jaywalk. 25 % vs 15 % vs 45 % Informational influence: asch - conformity in an unambiguous situation, line judgment experiments. Dv: % accuracy (alone vs group) and % conformity (group condition) Accuracy: control - 99, experimental - 66% 33% conformed with group on majority of trials.
