PSYCH 2H03 Lecture Notes - Lecture 8: Encoding Specificity Principle

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Searching a storehouse of records of past events. Finding the memory is like re-experiencing it: appealing in some ways. Fits w/ computer metaphor: but this is not the way memory works. Constructionist model: recollecting the past is a process of reconstruction. The past is recreated or inferred, not re- experienced: active process, use reconstruction strategies to deduce our pasts. Why do we forget: decay hypothesis, retrieval failure hypothesis. Teach maze then either let them run around on own (learning new things) or put them in a warm, dry spot for the same amount of time. Cockroaches will just wait: results: maze memory better after waiting than running around. Testing decay in people: best way to stop people from learning new stuff = let them sleep. Same cue associated with more than one response - weakening of associations: catastrophic interference (neural-net models), retroactive interference: new learning interferes with old.

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