PSYCH 3CB3 Lecture Notes - Lecture 4: Implicit-Association Test, Simon Effect, Pupillary Response
17 Sep 2018
School
Department
Course
Professor
Document Summary
Why is implicit association test popular: very flexible: can assess non-evaluative associations (not good" or bad", effect sizes often large, easy to replicate, easy to do: software implementation widely available. Individual differences in iat effects tend to be reliable. Individuals may respond on basis of associations on basis other than valence (direction of attitude either positive or negative: individuals association to stimuli might not be positive or negative (could have external influence) Individuals may intentionally respond one way for all positive stimuli, tapping explicit attitudes: individuals could be making a conscious decision cannot tell if they are, pits one attitude category against another: relative rather than absolute judgment. Extrinsic affection simon task (east: two simultaneous discrimination tasks, example: font colour, good/bad (green or blue for font colour. Problems with implicit measures: also susceptible to context effects, not good at predicting controllable (as opposed to automatic) behaviour, correlations between implicit measures not especially high.
