PSYCH 3CB3 Lecture Notes - Lecture 1: Buy One, Get One Free, Attitude Change
8 Jan 2015
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Document Summary
Attitude has made its way in the colloquial languages. Attitudes really took off as a researched topic over the years from 1806 to now . How attitudes are changed most important thing people try to do. Mechanisms of persuasion (bogo - buy one get one free) Attitude is a mental and neural state of readiness, organized through experience. Exerting direct influence on everything related to the attitude. Utilitarian function - attitudes guide us to meet or leads toward meeting our needs/goals/desires. Social adaptation function - attitudes help us fit in. Economy function - save mental energy, allow us to react quickly. Expressive function - attitudes express our values, it makes statements about who we are! Ego-defensive function - attitudes protect us from our own repressed feelings. Think how biggest homophobes are likely to get more aroused by homophobic images.
