SOCIOL 2HH3 Lecture Notes - Lecture 7: Ensemble Cast, Frankfurt School, Visible Minority

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4 Oct 2020
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Chapter 9: the gendered media: difference and domination, glamourized and. Irrelevant sexualization: women"s primary role is attracting males. Infantilization: treating women as a child, domestication, presenting women in relation to child care, victimization, violence. The portrayal of women in the media: the good, the bad, and the beautiful . Mass media includes any medium designed to communicate messages to a mass audience (newspapers, radio, lm, tv, billboards, internet: more personal form of communication in the past, mouth to mouth (ravelli and webber,2015) Media is based on mediated communication: when marshall macluen (textbook) said the medium is the message meaning how message is communicated is as important as the message itself (kimmel and holler, 2017: 240) Media: re ect, construct and reproduce gender inequality (kimmel and holler, 2017: 239) Media mirrors the values of our mainstream culture. Media re ects the culture that is already present.

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