SOCIOL 2L03 Lecture : OCT 17 LECTURE.docx
17 Mar 2014
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2) using stars a) generating hits stars increase the chances of generating hits idea is that audience members are influenced by the presence of stars to like the movie as a result, stars can command large salaries b) reducing uncertainty stars play an important role in reducing uncertainty for corporate execs can make exec decisions less arbitrary and less risky by relying on stars no guarantee that this will work. 3) promoting selectively not all media products and personalities have the same chance of success execs decide in advance which will be more successful than others once they"ve made these decisions, they decide to put most of their muscle behind those selected eg. make the decision that they think a movie will make a big hit, lots of promotion, talk shows, advertisements, cross promotional deals (ie. mcdonalds), put film in 3000 theatres at once.
