SOCIOL 2L03 Lecture Notes - Lecture 8: Asteroid Family, Positivism, Nazi Concentration Camps
26 Nov 2020
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Document Summary
20th century mass society and the audience meaning-making in mass society. Most accounts of meaning and power focused on industrialization of. Played important role in management of mass audiences institutions film , of. Existing media technologies unidirectional flow of content to audiences and markets programs at same time and day. Everyone in audience watched same movies and radio. System suited needs of nation states and industries for mass publics. Nation states sought to shape large pops into coherent collective ( national ) ids. Industries could produce standardized set of products for mass market inexpensive and efficient produce could only. Several accounts of audiences " role in this process. Audiences passive and manipulated recipients of meaning. Mass media is a propaganda tool in rise of authoritarian fascist. Other accounts focused on way industrial production of and communist societies shaped culture. Role media industries in framing individuals" world views. Provided symbolic resources used by individuals to create to think, could.
