SOCIOL 2Z03 Lecture Notes - Lecture 10: Inuit Languages, Infographic, Content Analysis

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There are three major types of non-reactive research: content analysis, the use of existing statistics, and historical and comparative research. These three methods are quite different from each other in terms of the specific types of data they use and the scope of analysis they enable. But a common thread between them is that they use social artifacts that is, things humans produce as the source of data. For content analysis, these social artifacts can be diverse, including books, diaries, newspapers, tv shows, twitter posts, and so on. For the use of existing statistics, by contrast, these social artifacts refer more specifically to statistical information that is already collected and partially analyzed by others, such as government agencies like statistics canada, universities, and private think tanks. Finally, comparative and historical research uses historical materials like letters or other correspondence, sermons and speeches, official documents, and newspaper articles from the past as the main data source.

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