SOCPSY 1Z03 Lecture Notes - Lecture 20: Social Proof, Social Facilitation, Ingroups And Outgroups

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Paul Glavin

Document Summary

Individuals may conform to attitudes of the group in an attempt for approval (normative influence) or when the situation is ambiguous (informational influence) Sherif and asch studies demonstrated the with the mere presence/behaviours of others (not a strict group w/ repeated interaction: conformity is likely to be common for people in established groups with strong in-group identity/norms. Groups serve as a mechanism through which norms are passed down over generations: sherif additional tests. Ran another set of light experiments; same set up, but then he"d take one person out and change a person. With the new person in they quickly conformed to the new groups standard. Did it again, and got the same result, did it a final time (a group with all new members), and got the same norm as the start. Its like how we pass down culture and norms through generations.