SOCPSY 1Z03 Lecture Notes - Lecture 10: Classical Conditioning, Observational Learning
3 Apr 2018
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Document Summary
It exists in our mind and is about something, an object" (doesn"t have to be a tangible object) They can be explicit (conscience of them) or implicit (unaware of them) Penny believes in women"s right to choose . Cognitions: a set of assumptions about something (ideas of downtown) Evacuations: how you evaluate or feel about an object (downtown people are scary) Behaviour disposition: the feelings you get from something (i actually feel scared of downtown people) * these components are distinct, as certain ones become more salient than others. * affect based attitudes : how you feel about something (being terri ed of clowns) * cognition based attitude: decision to buy an electronic car to save money in long run. Instrumental conditioning: learned from direct experience from object, can develop positive or negative attitude. Classical conditioning: learning a new behaviour via association. Heuristic: attitudes provide an ef cient means of understanding objects once the attitudes are formed.
