SOCPSY 1Z03 Lecture Notes - Lecture 11: Cognitive Dissonance, Classical Conditioning, Doomsday Cult

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Attitudes emotional response, how you feel about schemas. An attitude is a predisposition to respond to a particular object (person, event, society) in a favorable or unfavorable way. Before it happens you already have a predisposed attitude towards it. Attitudes determine how someone perceives the world, they influence behaviour. Cognition/cognitive: links to the schema, attached to what we"re thinking about. In order to do this, you need to have some type of knowledge towards them, or the schema. You can have mutually attitudes but that is unlikely. Attitudes are not just about what we think, but also about how we free. Behavioural: extent that you act on the attitude. Just because you have a strong attitude, doesn"t mean you behave consistently towards it. Reinforcement (instrumental conditioning): learning based on direct experience with an object. We might develop an attitude in response to this. Learn in the presence in something that reinforces the behaviour.

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