SOCPSY 2YY3 Lecture Notes - Lecture 2: Frankfurt School, Unconscious Mind, Cognitive Dissonance

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 2YY3
• Professor: Jeffrey Denis

Document Summary

Psychological social psychology: substantive focus: internal psychological processes in the presence of social stimuli, usual method: laboratory experiments, historical roots: behaviourism (skinner, pavlov, bandura); social cognition (heider,festinger); psychoanalysis (freud, erikson, fromm); evolutionary psychology (darwin, e. o. Social behaviour is determined by external events. Science must focus on directly observable ehaviour: a few core concepts. Stimulus: any event that leads to a chance in behaviour. Response: the change in behaviour induced by a stimulus. Rewards and punishments: humans might have thoughts, feelings and intentions but there is no de nitive way to measure them so scientists believe they should be ignored, three theories of learning. Observational learning (bandura"s doll: classical conditioning. Phase #1: the bell was the neutral stimulus. The unconditioned stimulus was the food and the unconditioned response was the salivation of the dog. Phase #2: the bell was still the neutral stimulus. The food was still the cr and the salivation was still the ur.