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Chapter Part 1

PS102 Chapter Notes - Chapter Part 1: Ulric Neisser, Little Albert Experiment, Albert Bandura

Course Code
Joanne Lee
Part 1

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PS 102 - Chapter Notes:
*In midterm associate people with theory*
Chapter 1:
Psychoanalysis - the psychology of the unconscious:
Sigmund Freud:
- The belief that people's behaviours are based on their unconscious desires and conflicts
- Freud developed psychoanalysis, that aimed to resolve unconscious conflicts
- From Switzerland
Behaviourism - the study of observable behaviour:
Behaviourism - psychological research should only focus on behaviour you can observe
Edward Thorndike:
- Proposed research findings from the study of animals could help explain human
Ivan Pavlov:
- Found that dogs could learn to associate a bell with an automatic behaviour such as
salivation for food, this is called classical conditioning
John B Watson:
- He conducted the “Little Albert” experiment demonstrating the children (people) could be
classically conditioned
Behaviourism continued:
B.F. Skinner:
- He developed operant conditioning to shape behaviour
- Used to train dogs (rewards for desirable behaviour)
Albert Bandura:
- He describes learning by social observation in children and several species of primates
Humanistic psychology - a new direction:
- Humanistic psychologists stressed that a person has a capacity for personal growth and
the freedom to choose his or hr destiny and positive qualities
Carl Rogers:
- Developed client centered therapy which said that people are innately good
Abraham Maslow:
- Developed a theory of motivation that consists of a hierarchy of needs
Cognitive psychology - revitalization of the study of the mind:
-Ulric Neisser (1928-2012) coined the term cognitive psychology as the study of
information processing
- The role of mental processes in how people process information, develop language,
solve problems, and think
- Cognitive psychologists compare the human mind to a computer
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