THTRFLM 3FF3 Lecture Notes - Lecture 10: Joseph Breen, Motion Picture Production Code, Poverty Row
21 Dec 2019
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The structure of the film industry = (classical era): Creation of sound lm forced out the smaller studios. Lm industry dominated by the big 5/ majors: mgm, paramount (the biggest) warner. All vertically integrated - had production studios and exhibition sites. Shared monopoly in the lm industry: oligopoly. 3 minor studios/ little 3: universal, columbia, united artists. Studios began to double-bill: 2 movies for the price of one. B studios/ poverty row: monogram and republic - created the second movies play in a double bill. Rst run theatres: they had the best exhibition sites in the biggest cities. Run: which theatre got to show what lm rst ( rst run, second run, third run) Zone: majors decision that various run theatres fall in to (geographically allow the status of being a rst run theatre) Clearance: how long a second run theatre had to wait before it got lms.
