WOMENST 1A03 Lecture Notes - Lecture 8: Corporate Capitalism, Final Good
13 Apr 2015
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Rone tempest, author, draws attentions to barbie"s global span. Materials, factories, labour, packaging, shipping, and advertising are globally dispersed. Women in asia manufacture barbie and her clothes for around -/month. Women and girls in north america, europe, and japan purchase barbie for entertainment. Barbie can serve as a symbol of a certain type of american, consumer-oriented femininity. Barbie can also serve as a symbol of the movement of global capital. Analysis of barbie as both a manufactured good and a bearer of cultural meaning: White, middle-aged men; more men ceo-ing these companies named john, than women in total all over the world as ceo"s. Pattern of advertisers using the claims and issues of feminism and deploying them to consumerist ends: Pia guerrero of :adios barbie calls it commodity feminism , a term rashmee kumar, writing in rutgers university"s daily targum newspaper, defined as a strategy that takes feminist ideologies, depoliticizes them and rebrands them as capitalist ware.
