ENTR 2301 Lecture 2: Quiz 3 Prep
6 Feb 2020
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Quiz content: customer, economic offering, value and competitive landscape, value curve. Economic offering something your venture offers that has sufficient benefit to your customer that he or she will pay the costs associated with getting it. Services get things done for people that they can"t or don"t want to do for themselves. (ex. Car repairs: commodities - a tangible offering for which there is no significant difference in quality no matter who supplies it. (ex. Gold, natural gas etc. : experience - events that engage a customer in a personal way and for which admission is charged. (ex. Market size and growth potential: reachable market customers you"re targeting now, potential market customers you"ll target in the future for company growth, total market reachable and potential markets combined. Spa treatment: s size, p pay, a access, rank each from 1-3 scale, multiply together and highest target market is best customer segment. Value and competitive landscape: manipulate value to:
