ENTR 2301 Lecture Notes - Lecture 1: Fax, Target Market, Value Chain
29 Dec 2016
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* look for the gaps in the market. * expertise- hang around those with creative minds. * hang around creative people, those that are different than me. * keep notes-when you get an idea write it down in an idea notebook. * change your pattern of behavior, do something different. * travel- when traveling ideas come to mind that staying in one place would provide. * come up with a goal and work backwards. * look for something people are complaining about. Discovery results in new ideas in the form of knowledge and concepts. Innovation exploits inventions to allow for the creation of value through commodities, good, services and experiences. Taking an invention and using it (remodeling, puzzle pieces) Ex: taking a can of pop and changing something on it to make it recyclable (innovation) Everything we have in front of ourselves is only as good as the next innovation. Types of innovation: technological (internet, camera, cell phone)
