INBU 3301 Lecture Notes - Lecture 2: Iceberg, Human Nature, In-Group Favoritism

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Three levels of mental programming by hofstede: **what"s installed in your head. Culture is learned since you"re interacting with the social environment and over time, the people in society develop a pattern as they interact with their surrounding environment. E. g. appropriate behaviour is guided by parents when they tell their kids stories on how to be brave, smart etc. The 3 levels of culture influences what we think based on schein (1985): Artifacts are at the tip of the iceberg which is what we can see. The espoused values and basic underlying assumptions are what we can"t see. E. g. what is considered good or bad, right or wrong, desirable or undesirable, acceptable or unacceptable; cowboy values: be tough, but fair, it"s not easy. E. g. the norms and values that are taken for granted and hard to distinguish like geography, climate, history etc.

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