MGMT 3230 Lecture Notes - Strategic Planning, Boeing 787 Dreamliner, Workforce Productivity
30 Jun 2020
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Competitiveness: ability and performance of an org. in the marketplace compared to other orgs. that offer similar goods [measurable] Air canada has 26,000 fulltime equivalent employees [fte] with 189 planes: includes 137 fte/aircraft. B-737 & b-787 has no 350+ capacity. ** price = amount a customer must pay for the good or service. If all other factors are qual, customers will choose the good or service that has the lower price. ** quality = refers to characteristics of good/service that are determined by its design, material workmanship, performance, consistency, customer service and innovation. ** variety = choice of models and options available to customers. ** timeliness = availability of goods/services when they are needed by the customer. Reliability timeliness flexibility price after sales service. Order qualifiers: min. standards of acceptability for purchase and allow product to be considered. Order winners: create perception of being better than competition and allow product to be purchased.
