SLGY 1101 Lecture Notes - Lecture 14: Mass Communication, Media Literacy, Cultivation Theory
23 Dec 2016
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Slgy 1101 - lecture 14 - media and mass communication. Influences how we interact with one another, thus it affects how societies change. Mass media: technology that makes mass communication possible. Mass communication: transmission of a message from a single source to multiple recipients at the same time. Functionalist approach: how organizations contribute to social equilibrium and stability, media as a mechanism for informing, socializing, and educating, media literacy and consumption are important for modernization. Information flow increases the appetite for more information. Information increases interest in variety and debate: media is a force in social engineering (ex. health promotion, political messaging, religious teaching) Conflict theory approach: political economy perspective, private ownership of media, communication effects on the exercising of power, powerful groups in society use media they own to control organization and class interests, cultivation theory. Media has become a source of information for society in modern times.
