SOC101Y1 Chapter Notes - Chapter 14: Canadian Content, Mass Communication, Media Create
Document Summary
* recognize the role of mass media in shaping popular opinion. * analyze the positive and negative effects of mass media on society. * learn about the influence of media ownership on content. * consider inequalities in media access and their effects. * mass communication; the transmission of a message from a single source to multiple recipients at the same time. * the media today are very different from what they were, a century ago. > trend today, is toward more and more flexible communication devices such as tv and internet. * mainstream mass media today often have to compete with new media sources like online blogs and websites. > because we have not figured out how to deal with all the information prosperity issues a complete changeover would require. * modern communication has also come to rely on new technologies that, to some degree, have replaced contacts with more distant contacts.
