GDES-3005 Lecture Notes - Lecture 3: Viral Marketing, Malcolm Gladwell, Hush Puppies
3 Sep 2016
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You are trying to figure out your key target. You are trying to focus your attention at one specific target. Easiest way to see if you can adapt it to your own. You would never put a phone with a camera together. Bread cutting board = has a plastic cover over it that collects crumbs and feed it to its birds. Wouldn"t work as a targeting tool if you"re an illustrator. Known for being difficult make it simpler. No other points to it: angry bird. Whole experience of doing it: ikea. A lot of years out of something. Zomboni lasts for 40 years: other things just aren"t meant to last. Stereo that used to be a size of a fridge, we like things that can be small. Reduce something that"s entirely reducible: car that has a button to scroll windows down.
