ARTH 292 Lecture 17: Lecture 17 Modernist Glamour

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Post wwii, mainly in the us, aspects but also applied to canadian culture. With international style and mies style, focused on ideas of functionality, efficiency (space arrangement, openness, mobility, office space w/ partition). The best of everything, (1959) taken scene at seagram building, giving a sense of regularity and efficiency in the grid structure. The international style also played a culture of glamour, particularly in the us. Suggest various volume, texture and a sense of regularity across the surface but little changes in detail. Def"n glamour, an exciting, alluring, sensuous, and often illusory attractiveness, associated with luxury and indulgence. Accentuate leisure, no longer importance to be efficient; be able to socialize. The body engaged in thw display of beauty, the enjoyment of human body, which is dressed to be observed and glamorous. The idea of human body is closely associated with industrial capitalism and consumerism. An extension to the hotel, curved form, which is lowered down to human form.

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