FILM 240 Lecture 2: FILM240 week 2 - Media Effects Research
Document Summary
Connected cocooning: everyone is in their own media cocoon; they can be physically together but mentally distracted by their own technology. The living room is no longer a family gathering room, but more of a control room for everyone"s entertainment gear; a multiscreen communication and high-tech entertainment hub Family time has been revised to include technology; all present family members are still within their media. Bubbles: separate channels that are highly personalized and customized. Someone"s media bubble can be indicative of their personality (music playlists/facebook page, etc) Private media mix is a reflection of our identity and values. Families may gather around the same screen, or share the same screen to achieve mediated intimacy. We can connect intimately with family members through shared screens. Can easily be moved from person to person. This is the contemporary culture of sofa surfers and bedroom browsers describes the in-home mobility of media.