FILM 240 Lecture Notes - Lecture 6: Harlequin Enterprises, Superhero Comics, Celebrity Biographer
29 Apr 2013
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The average canadian reader purchases three books per month. Readers who buy both paper and digital copies purchases 18 more books than the average reader (17 books per year) (booknet) 75% of gen y reads regularly for pleasure (pew 2012) 3x more women reading than men for pleasure over all demographics. Little girls enjoy playing with their picture books more than little boys. When boys do read, they choose to read informational, humor, and graphic novels rather than fiction. Age 15 is a key literacy moment: research indicates that if you read well by age 15, you are more likely to enroll in higher education institutions by the age of 21. Only half of literacy-deficient 15 year olds will end up in higher education. 47% of 18-24 age group regularly reads long form content (such as books, magazine or newspaper articles) online (pew 2012)
