DEVS 230 Lecture Notes - Lecture 11: Mci Inc., Bloomberg Businessweek, Consumerism
8 Dec 2017
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Notion that corp must consider more than just pro ts when organizing and undertaking business activities: triple bottom line, ppp = pro t, people, planet, corp must take responsibility. 1990s saw growing investment fdi & fpi in countries of the south. Notion arises of a race to the bottom. Wednesday, november 23, 2016: csr ranking system (harris interactive, business week, individual corporate initiatives (philanthropy) In the 90s: corporate abuses enter popular culture. Anti-globalization/ global justice movement in the developed and developing world: intesi cation of shaming campaigns (walmart, nike) The entrance of anti-corporate criticism into popular culture documentaries, etc: fall out from enron and worldcom scandals. The smartest guys in the room (2005) Ethical consumerism" and the shift to lifestyle branding. Market distortion perspective: associated with milton friedman (neoliberalism) Only one social responsibility of business - increase its pro ts while staying within the rules. A cost for the production and consumption of items not represented in the market price.
