HIST 124 Lecture Notes - Lecture 7: 1928 Summer Olympics, Money Changes Everything, Consumer Capitalism
24 Dec 2015
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Shop til you drop, shoot til you score: Mass culture and consumer capitalism during the interwar period: 1928: the beaver and the olympics. Talking about an article from 1928 with jimmy ball: hbc olympic sensation and his win in 1928 amsterdam olympics. This was the first olympics that a woman"s team was sent = they brought home a lot of medals: the matchless six. Beaver avoided it and regarded woman as homemaker"s and consumers. Talking today about: sports and shopping= as case studies of the rise of mass culture and consumer capitalism in inter-war years. Was amateurs: i. e. formation of eastern and middle amateur hockey. Amateur originally creation of the urban middle class= was defined as. Never competing for public money, never got their money from it, not labourer or indian intended for instilling proper white respectability leisure. Middle class: young businessmen, professionals and university students.
